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How Kellify shifted from the art market to any visual-based industry

Why does a floral motif gain more success among Japanese Baby boomers rather than a geometric one? How is it possible to uncover the future success of properties on the Brazilian market, or to grasp the chemistry behind a tv series thumbnail on a video on demand platform, when in need of striking the attention of Gen Z?    

Answering these questions might seem unusual for a science-based company, but for an exponential organization born from vision-driven mindsets such as ours, it is not. Born in 2018, we have focused our energies on building up a zero-friction company with a disruptive attitude. But let us outline the initial project: turning the subjective and biased market of which art is steeped in- either when it comes to invest or insure – into an objective-based, more transparent landscape, where professionals could supercharge their skills, and workflows by relying on science-driven suggestions.   

It turned out that the first-served market mentioned above was simply a little piece of the cake and that it was actually made for scaling all visual-driven landscapes. Essentially, everything that surrounds you at the time of reading.  It might seem odd that AI, neuroscience, and machine learning – techniques carefully developed within science-driven contexts – are freed from labs to grasp the elusive grammar of images. And that is where our winning approach comes. Three years of scientific studies, researches, and developments led us to master the hedonic value behind visuals. 

Tapping into neuroscience and artificial intelligence, we crafted products that perfectly tune in with global or local audiences, their tastes, and trends, as well as with billions-led industries and niches that reflect the way next-gen entertain themselves in bite-sized or larger screen formats – from EU to EMEA, Asia Pacific, North and South America.  Simply put, it was clear that the emotional connection of an artwork and the human senses spurred after the view was the same as a person who looks at an exciting video on demand platform thumbnail, or a fancy out-of-home campaign when walking down the street. 

Our scientists would say that the elusiveness of images remains – to a certain extent – in the aesthetic experience, as a sum of personal experiences, perceptual and cognitive processes, entailing also the contextual information. When human senses are stimulated by visual aesthetic experiences, what is left to us is something that almost flies away. Or if it stays there, it does so with a veil of mystery that seems impossible to grab by the human brain. 

That’s the point: what might appear a time-consuming process, is actually the same as new scientific discoveries. So, the answer is yes, revealing the magic formula behind the charm of any of the visual stimuli that everyday cross our eyes – takes time. But if this can bring significant change, the outcome is definitely worth the waiting. Therefore, starting from the elusiveness and opaqueness of the art market and reflecting on it, enabled us to easily tackle super intensive workflows, interactions, and impressions industries such as E-commerce, Dating, Real Estate, or Advertising. Also, this fine-tuning process enabled us to be ready to sell our products the day after we were out with this breakthrough technology. Grasping a strong science dug in instant-fruition sectors – first operating within illiquid, then shifting towards image-interaction-based fields – led us to be closer and closer to the efficiency of the human brain. It is part of artificial intelligence itself, working on tons of data to train endlessly, just as an athlete does, but with no human-based constraint

And this is just the beginning of the story. Reaching higher and higher performances in image processing lays the foundation for sizing not just a single sense as sight, but to trickle down to hearing and beyond, with the vision of tackling unbelievable industries such as space discovery, diagnostic, or law enforcement. All of that, always aiming at empowering audiences, not preventing humans from doing things or invading their privacy.  We can’t wait to show you what’s ahead. 

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