AI-based assistant turning sports betting
into an alternative asset class.

We're constantly uncovering new habits in our artificial intelligence to teach us more about how markets stream. We call it Understanding Patterns Through Kellification.
Turn AI into money

The sports betting market fuels our imagination like nothing else. Unlimited data to study. Countless ways to take action. Fast and real-time feedbacks. But at the same time an unclear and unsecure market. What if we changed your perspective and looked at this market in a functional way, as an investment opportunity, a chance to your income portfolio?

Kellify is committed to the idea that our civilization's newest technology -Artificial Intelligence and Big Data- can and should be used to better understand our oldest and most complex human systems including social and economic systems and unrelated markets.

Kellify’s AI has learned to replicate itself deploying a fully-automated and scalable deep neural networks and machine learning tech with a performing architecture, developing sophisticated and data-driven trading models, turning sports betting in an alternative asset class.

AI brings new complexities to the market. And AI programs will only get more complex as computing power increases and more data become available. We use technology in an effort to constantly refine our investment process and our insights into how the markets will behave. Risk is a living thing in our business, and we watch over it carefully.

Great people build great companies

Our approach is rooted in science, rather than financial theory and implemented by a large team of researchers wich backgrounds ranging from physics to computational math.


Francesco Magagnini   (Twitter - Linkedin)
Chief Executive Officer & Product Architect
Fabrizio Malfanti   (Twitter - Linkedin)
Chief Math Officer

Filippo Arcioni - Chairman of the Supervisory Board
Cristiana Vaccani - Statutory Auditor
Stefano Ricci - Statutory Auditor


Kellify S.p.A.
Via XII Ottobre 2
16121 Genova
we (at) kellify (dot) com
+39 0109861182

Media Relations

Edoardo Caprino
+39 3395933457
e.caprino (at) bovindo (dot) it

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